Get Bold: Using Social Media to Create a New Type of Social Business (IBM Press)

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Get Bold: Using Social Media to Create a New Type of Social Business (IBM Press)

Description

“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”--Guy Kawasaki, author of Enchantment   “Get Bold is...a book to be embraced, studied, and implemented.”--Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!   With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions   How to Drive Maximum Business Value from Social Media! From Sandy Carter, one of the leaders of...

ISBN(s)

0132618311, 9780132618311

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